I was tasked with debuting Safety 1st and Maxi-Cosi's new Nursery Collections at High Point Market's Fall 2024 showcase, the largest home furnishings trade show in the world.
This experience allowed me to integrate skills in brand identity, environmental graphics, interior design, and project coordination. Over the course of 6 weeks, 2100 feet of showroom space was transformed to bring the new Safety 1st and Maxi-Cosi nursery lines to life.
I worked with our Creative team here at Dorel Juvenile, our Dorel Home team, and outside vendors to create an inviting space that showcased a softer side of these existing brand identities while housing 33 pieces of nursery product.
I worked with our Creative team here at Dorel Juvenile, our Dorel Home team, and outside vendors to create an inviting space that showcased a softer side of these existing brand identities while housing 33 pieces of nursery product.
The Process
Our goal with the space was to create distinct, inviting vignettes for each collection. We wanted the showroom space to feel like walking through nursery spaces that struck the balance between lived in and curated.
Every product, prop, and environmental graphic was placed with the intention to elevate, expand, and reinforce the existing brand identities.
Production began with simple floor plans and furniture plans, that soon turned into mockups to get a better sense of what our vision would look like when applied to the space.
Production began with simple floor plans and furniture plans, that soon turned into mockups to get a better sense of what our vision would look like when applied to the space.
The Mockups
The Final Result
