After 80 years, COSCO underwent a dramatic and much needed transformation to the new Cosco Kids™
With that rebrand - we needed to communicate new brand guidelines and conventions in a way that was as fun and engaging as it's new identity. I was tasked with compiling, designing, and organizing the new Cosco Kids brand anthology as a resource for Dorel employees and outside partners alike. This comprehensive brand guide includes the following resources:
With that rebrand - we needed to communicate new brand guidelines and conventions in a way that was as fun and engaging as it's new identity. I was tasked with compiling, designing, and organizing the new Cosco Kids brand anthology as a resource for Dorel employees and outside partners alike. This comprehensive brand guide includes the following resources:
Brand Asset Toolkit and guide, complete with logos and variations, branding accents and illustrations, a color guide, and corporate templates.
Packaging Asset Toolkit and guide, complete with 34 icons and illustrations as well as 15 standardized packaging templates.
Merchandising Asset Toolkit, complete with 25 signs, blades, strips, and headers for retailer use and fully rendered mockups.
Digital Asset Toolkit, complete with templates for ads, emails, enhanced imagery, social posts, and a UI kit.
Rebrand by Kara Summerly
Brand copy by Jennifer DeChristoforo Kelley
Packaging Design by Brenda Florez
DAT by Kendre Betro and Halle Rasco
Brand copy by Jennifer DeChristoforo Kelley
Packaging Design by Brenda Florez
DAT by Kendre Betro and Halle Rasco
Select pages below:
